Services
Art Direction
Photography
Design
Client
Aethon
OBJECTIVE
Develop a lookbook for the brand's urban-utility collection that bridges outdoor performance with city style.
CHALLENGE
The pieces were highly technical, and the brand needed imagery that appealed to fashion-conscious consumers, not just the outdoor market.
SOLUTION
We shot each look with motion blur and muted earth tones, placing the garments in an abstract studio context that strips away the outdoors entirely — letting the design and materiality carry the narrative.
